Automotive businesses around the globe are already redefining what a brick and motor dealer looks like. Innovations like Kia's Red Cube redesign and Audi's digital showroom prove that while the automotive industry may be lagging behind in the digitalisation race, we're finally getting the idea. … [Read more...]
You are mortgaging your dealership’s future
June 14, 2013 by Leave a Comment
Digitalising your car marketing strategy isn't just about your customers. The fact is that all the customers in the world could be hammering on your doorstep and you wouldn't be-able to do anything about it - without the staff. In any sales business, your staff are your lifeblood, and this is … [Read more...]
Video marketing in the battle for the gamers: PS4 vs Xbox One
June 11, 2013 by Leave a Comment
Sony know how to tease. They've been releasing coy shots of their long-awaited Playstation 4 for months now, but the moment of truth finally came at the E3 trade show in Los Angeles last night, where they revealed the final product. What's all the fuss about, you might wonder. Even as an … [Read more...]
Reinventing the wheel: Cotswold Motor Group’s shake-up
June 7, 2013 by 1 Comment
Have you ever heard the phrase 'If it aint broke don't fix it'? More often than not it's an excuse for inaction. How often do you do the same thing over and over again, refusing to admit that the process itself is broken? Sometimes it's a whole lot easier to pretend that a system works than to go … [Read more...]
You clever clogs: Audi and Mercedes-Benz
June 3, 2013 by Leave a Comment
The best side of the automotive industry showcases just how creative, ingenious, and remarkable human endeavor can be. Both Audi and Mercedes-Benz have been developing technology which has uses beyond the boundaries of the original intent. Mercedes-Benz has taken the power of the QR code and used … [Read more...]
The internet: a forgotten gift
May 30, 2013 by Leave a Comment
I am routinely frustrated every time I realise that there is no free wifi on the train. I have recurrent amnesia about the fact that, in a world where Megabus offers complimentary internet access, I am kept digitally deprived every time I use a locomotive (#firstworldproblems). Like having free … [Read more...]
Customer experience over price: have you got it right?
May 28, 2013 by Leave a Comment
Everyone wants to know the secret to a good customer experience, that star quality which ensures that the customer comes back again and again. According to a new survey by Epsilon, it's not that difficult. Questioning 419 British shoppers, the firm asked which factors influenced the respondents' … [Read more...]
A tale of two cities: Ford and Kia in Q1
May 24, 2013 by Leave a Comment
AM-online's quarterly update on the state of the automotive market in Q1 is now available and, as always, the statistics are revealing. Here I take a look at Ford and Kia's performance, with comments about the general automotive climate. New car sales: The number of new car registrations … [Read more...]
In the good old days…The effects of hyperconnectivity
May 22, 2013 by Leave a Comment
One of the favourite topics of conversation a few weeks ago among rosey-glass wearing folk was the report of the 4 yr old girl addicted to her iPad. So obsessed was she, the story goes, that she would become apoplectic upon its removal from her tiny grasp and her parents, at their wits' end, … [Read more...]
The future is bright – and digital
May 17, 2013 by Leave a Comment
How interested would you be in what your partner ate for breakfast yesterday? Now take a step back: how interested would you be in what your friend's partner had? Or your friend's son's partner? The growth of vlogging, recording your life on video then posting the results on Youtube, has allowed … [Read more...]
